Launching a new Product? Do you know what’s it worth? Who’s interested? Which attributes bring customer valuable? Stop Guessing, and start truly understanding the levers for success behind each product launch. IIBD’s Customer iSight Study uses conjoint analysis to answer all the above questions while predicting future purchase behaviour with 94.8% accuracy. Using our Customer iSight Study, we’ve helped launch billion dollar blockbusters and numerous multimillion dollar new products.