A boutique consultancy that uses simulation based courses to rapidly develop managements’ strategic acumen. IIBD also employs market insight studies to ensure your strategic decisions have maximum market impact

Launching a new Product? Do you know what’s it worth? Who’s interested? Which attributes bring customer valuable? Stop Guessing, and start truly understanding the levers for success behind each product launch. IIBD’s Customer iSight Study uses conjoint analysis to answer all the above questions while predicting future purchase behaviour with 94.8% accuracy. Using our Customer iSight Study, we’ve helped launch billion dollar blockbusters and numerous multimillion dollar new products.  

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A good strategy is simple: it is the effective allocation of business ...