Launching a new Product? Do you know what’s it worth? Who’s interested? Which attributes bring customer valuable? Stop Guessing, and start truly understanding the levers for success behind each product launch. IIBD’s Customer iSight Study uses conjoint analysis to answer all the above questions while predicting future purchase behaviour with 94.8% accuracy. Using our Customer iSight Study, we’ve helped launch billion dollar blockbusters and numerous multimillion dollar new products.  

A good strategy is simple: it is the effective allocation of business resources. Our SABRE business simulation programs accelerate learning, leaving participants with proven tools and methodologies for developing winning business strategies. The SABRE simulation is used at Wharton, Duke Ivey, IMD, Booth, UNC, and other top MBA and EMBA programs for one simple reason – it works.